FB has provided effective strategic brand planning and execution services for a better part of a decade to both national and international clients. Senior strategist, James Faulkner pinpoints the optimal path for brand development via a series of program components.

With a career spanning over 15 years of brand development experience, James Faulkner has provided strategic direction to some of the worlds most recognized brands like : Century 21 Canada, Century 21 Asia, Manulife Financial, Cara Foods, Cineplex Entertainment, Lush Cosmetics, The Cooperators, Loblaws, Omega, and the 2010 Olympic Winter Games (Richmond City).

Faulkner Brand operates in a full service brand development capacity; however, its core competencies are as follows:

- Advanced brand architecture
- Identity positioning strategies
- Employer brand development
- Brand management consulting