The cornerstone of Faulkner Brand’s talent is to establish a sustainable Brand Intelligence for its clients. As outlined in the preceding copy, next to capital and people, Brand Intelligence is the most important business growth element. The general rule of thumb is that leading brands spend 1-3% of their market cap per year on brand building initiatives to effectively influence growth. $10,000,000 Cap = $100,000 - $300,000/yr. At Faulkner Brand we assess our Brand Intelligence development fees on two perspectives, current state, and future growth opportunity.

Our Brand Intelligence development initiative includes the following components:
 
- Mission and Vision Brand Relevance
- Corporate Values Optics
- Brand Audience Segmentation & messaging
- Position
- Brand Architecture
- Tag-line / Strap-line messaging
- Visual Identity Design
- Touchpoint direction examples, print & web
- Presentation Portfolio with brand Assets memory stick

To achieve the preceding components Faulkner Brand will coordinate meetings, interviews, assessments, reviews, and conference calls required to facilitate the above development as needed.